Every successful buyer understands one essential truth: real estate rewards location above all else. If you want to maximize your long-term return, you invest where value is strongest–because the best locations consistently outperform and appreciate faster than homes in less desirable areas. Smart buyers don’t just purchase a property; they secure a strategic asset that grows, protects, and multiplies their wealth. Choosing the right location isn’t just a preference; it’s the foundation of a great investment. When searching for the perfect property in beautiful Palm Springs, LOCATION is everything, and 190 W San Marco Way delivers on every level. Literally, just off Indian Canyon Drive, this 190 W San Marco Way places you directly in the heart of the action. You can walk, jog, or bike straight to world-renowned, historic Downtown Palm Springs and enjoy the vibrant restaurants, shopping, and entertainment the city is famous for. This property represents one of the most affordable opportunities to own a home on one of Palm Springs’ best streets, and it shows. The outdoor experience is a true desert oasis: a sparkling pebble-tech pool and spa with shimmering glass accents, an additional secluded spa off the primary bedroom, a custom keypad entry gate, synthetic grass spacers, soaring palm trees, and multiple intimate lounging areas with fire pits designed for relaxation and entertainment. The numerous sliding doors seamlessly blend indoor comfort with outdoor beauty. Inside, the home features elegant finishes, a chic fireplace with a custom mantel, dramatic lighting above and below, marble slab counters, KitchenAid appliances, custom window shades, and a charming French door with side windows that fill the space with natural light and let in a cool breeze. The open flow between the bar, dining, and living areas creates a great space ideal for entertaining or quiet evenings. After a night out with friends or family, pull through your private motorized gate into the spacious west-side parking area , which can accommodate several cars. With nearly 2,000 sq. ft. of living space, offered turnkey furnished, no HOA, excellent short-term rental potential, and you own the land, this home checks every box. And finally, San Marco Way itself deserves special mention, clean, stunning, beautifully maintained, and lined with houses that showcase exceptional curb appeal and classic desert landscaping.